ENVIRONMENT Papers: Sustainable Choice

ENVIRONMENT® Papers
			FSC CERTIFIED SW-COC-000885 © 1996 Forest Stewardship Council A.C. The mark of responsible forestry. By buying products with the FSC label you are supporting the growth of responsible forest management worldwide. • Ensures that the paper meets the Forest Stewardship Council’s (FSC) standards for responsible forest management and responsible use of forest resources. FSC Recycled: Products use only post-consumer reclaimed material in accordance with FSC standards. FSC Mixed Sources: Products with a Mixed Sources label support the development of responsible forest management worldwide. <!–Neenah Paper’s FSC Certified offering of Fine Stationery is now available at The Paper Mill Store.com. The Paper Mill Store .com is a division of CTI Paper Group, Inc., which was started in 1989 in the basement level of Brian and Colleen Cowie’s Lincoln Park, Chicago apartment. The Cowies had the idea to offer great papers at great prices and to make them easy to get when graphics professionals needed them.–>
			GREEN-E CERTIFIED • Green-e identifies products made with certified renewable energy, including but not limited to wind power, solar power, low impact hydropower, and biomass. Available in: CLASSIC CREST® Papers, STARWHITE® Papers, all ENVIRONMENT® Papers and the EAMES™ Paper Collection (Painting and Furniture).
			GREEN SEAL™ CERTIFIED • Signifies that all of our recycled papers are made with a minimum of 30% post consumer fiber and that mill processes, including packaging, are environmentally preferable.
			PROCESSED CHLORINE FREE • Assurance that our papers made with 100% post consumer recycled fiber are made without the use of chlorine or chlorine chemistry. Available in: Recycled Bright White and Recycled Natural White, in the four major CLASSIC® Brands, as well as ENVIRONMENT® Papers in PC 100 White, PC 100 Natural, Quest White, Quest Ivory, Willow, Desert Storm, and Green Tea.

Baron on Being Green

Baron, one of the national engravers and printers, dedicated to leading the way on environmental standards, has earned the FSC (Forest Stewardship Council) Chain of Custody certification (#SCS-COC-001699). FSC is recognized world-wide as the most rigorous and credible forest certification system.

FSC Chain of Custody Certification means that our company meets strict tracking requirements for insuring that products we sell as FSC-certified come from well-managed forests and meet FSC international standards.  

Many of our customers were requesting information on Green Printing but were limited by budgetary constraints. Baron did an extensive research and now can offer several options making green printing affordable.

There are many solutions for your firm to go green. Please review the following information to see what options your firm might be interested in:

• Use recycled products made with post-consumer waste (PCW), that means that materials were previously used and collected for recycling

• Use recycled products made with a mixture of virgin wood fiber and pre-consumer or post-consumer waste

• Choose 100% cotton papers – 100% recycled, completely Tree-Free and automatically environmentally friendly

• Select FSC certified papers, an FSC certified printer and show the FSC logo on your stationery and marketing materials.

Baron’s New Web Design

Baron has redesigned its website for easier navigation and accessibility.   Please come check it out at www.barondirect.com and let us know what you think of the new look!

Baron is also giving you and your staff more options and greater flexibility to keep the control of your branded materials at your fingertips… because you always get more for less at BARONdirect.

Champagne Marketing on a Beer Budget

SMPS* invited Baron to sponsor their lunch forum titled “Champagne Marketing on a Beer Budget: Maximizing Your Business Development Dollars” on May 17, where panelists spoke on effective and low-cost methods for promoting your company.

Here are 10 tips we found most helpful to drive your business:

1. Use a unique website design to set the tone for your company stressing on differentiating your company from your competition;

2. Use NSO (natural search optimization) to maximize your site’s placement on search engines;

3. Make every page of your site content rich;

4. Make your website user-friendly and informative;

5. Include partner links on your site for industry info.;

6. Make your literature flexible enough to use the same piece for many purposes (just have stickers made for booth info. for trade shows, etc.);

7. Use creative project/product names and catchy slogans of 7 words or less;

8. Sponsor community events to get press attention;

9. Give more unique corporate/holiday gifts/promotional pieces so they stand out from all the rest; and

10. avoid those attention-grabbing gimmicks that don’t speak to what your company does.

*For more information about SMPS in the Bay Area, click on the following link to view their website: http://www.smpssf.org/

About Engraving

Engraving In The Marketplace – Research Findings

Who is most likely to use engraving and why? What are the primary advantages?

The answers to these and other engraving-related questions are revealed in several research studies conducted throughout the past decade. The significant findings are summarized for you.

• Yankelovich Study
• Market Street Research
• Altman Weil Study

Yankelovich Study

Yankelovich Partners, one of the world’s largest marketing research and consulting organizations with nationwide offices and international capabilities, specializes in interpreting business climates to provide critical market intelligence and strategic opportunities.

The study surveyed business executives about their attitudes and perceptions of corporate identity materials, as well as evaluating the impact of various reproduction techniques.

One of the most critical issues facing any organization is the ability to successfully create a distinctive and successful image in the minds of current customers, potential customers, trade audiences, investors and suppliers.

Nearly 4 out of 5 business executive chose engraving as the best option for their companies.

Two out of three executives surveyed say that “corporate identity materials should be considered a marketing expense rather than an office expense.”

According to business executives, engraved brand image tools would:

• Make them proudest to present them to a client or potential customer
• Impress them most if received from someone else
• Communicate clearly that a company is prestigious

Does your identity system meet the top criteria cited by nationwide executives? Do your image materials demonstrate a sense of caring about your clients and potential customers?

Engraving received the highest ratings of all production techniques in providing the attributes most important to business executives.

Market Street Research

Market Street Research is an independent marketing research firm providing clients with custom designed research since 1976.

Seventy percent of the companies contacted believe image is critical in business, that engraving provides a professional, sophisticated and high quality “look” that will impress clients and increase their business, all for a minimal increase in cost.

Organizations use engraving specifically because of the image they believe engraving projects – to one of high quality, professionalism and being well established. Further, they feel that engraving distinguishes them from competition and makes them appear as though they have been in business longer.

Overall, those surveyed indicated that engraving gives an image of being high quality which is consistent with the image they are trying to project. Many said they use engraving because they feel an engraved image enables them to attract more clients.

85% believe that engraved stationery provides companies with an established and professional image.
92% said engraving produces a more distinctive look
72% understand that engraving allows them to produce more colorful and complex logos.

Altman Weil Study

Altman Weil provides management consulting services, surveys and publications exclusively to legal organizations and their suppliers. The firm is headquartered in Philadelphia and has nationwide offices.

This survey was conducted among in-house Corporate Counsel who are directly responsible for hiring independent law firms nationwide and the study examines responses of potential law firm clients toward different types of identity materials.

More than half of respondents said that engraving best conveyed the most important attributes of a law firm’s corporate identity; that engraving provides a positive first impression that is easy to read and conveys a professional, quality image which communicates that the law firm is successful.

Most respondents said that engraved stationery instilled greater confidence in a law firm than materials produced by other methods.

According to the law firm clients, providing a positive first impression, being easy to read at a glance, communicating a quality image and conveying a high degree of professionalism are the most important attributes of law firm stationery. Engraving outscored every other production method tested in each of these categories.

Find out more about engraving and what it’s best used for at http://www.barondirect.com/engraving/well.asp.

Georgia-Pacific Announces Brand Name Change to Eureka! Copy Paper

Click on the following link to read a letter from Georgia-Pacific’s Senior Marketing Manager regarding the transition:

Eureka! Brand Paper Now Called Spectrum